A customer personas can help in many ways:

• Narrowing down your target audience

• Realising that social identification and other environmental and contextual needs can be key motivators

• Understanding the entire buying journey process rather than just the purchasing stage, and their real needs at every stage.

• Attracting customers with messages and designs that are appropriate to them specifically
   

Customer personas allow you to understand your current and hoped-for customers on a deeper level. You can craft advertising copy, marketing messages, and your company blog to the beliefs and behaviours of your intended customer.

You may have many different types of personas using your products/services, but it’s better to start with just a handful of the most important customer segments in terms of size and/or spend.